aarondarc
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Re:Going Green - 2008/08/20 14:38
Katg wrote:
This is the main reason to be critical of green advertising. No advertising is saying “consume less”
That's a brilliant point! That, to me, is the ultimate confound of how our society faces the need to be green. We want to maintain our consuming, when that is actually the big problem - not just "what" we're consuming. On the one hand, there's this notion of becoming a green society, but it is completely undermined by the fact that we are becoming increasingly driven by consuming, and I don't see that changing. It's a huge psychological shift, it's a huge social shift, and we're still looking for ways to maintain our lifestyle, rather than change it. All the focus on the automobile industry, but have they done anything in response to the increasing popularity of oversized vehicles and SVU's? Of course, not. Sales of these vehicles have now gone up, and they're happy to promote that culture and make money off it. No business is going to be green, unless it really has to - and we're a people who tend to like having our cake and eating it too, so we're not going to make them - we actually expect them to do the work so that we don't have to, when realistically, it's the other way round. And so companies have now realised, "Well, if we can just look green, that will shut people up, and no money will be lost here, or any real changes be made to the business."
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